Youri Sawerschel is Founder and CEO of Creative Supply, a branding company present in Zurich and Paris. Youri has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL, Cemex, digitalswitzerland and Mondelez. Youri is a lecturer at the EPFL in Lausanne, ESSEC Business School in Paris, Ecole hôtelière de Lausanne and Geneva School of Business (HEG). He graduated from the Ecole des Arts Décoratifs in Geneva and Ecole hôtelière de Lausanne.